The Walt Disney Company has announced a new company-wide creative partnership with Dude Perfect, extending the relationship between the entertainment giant and the popular sports and comedy creators into new areas.
The agreement will see Disney collaborate with Dude Perfect across sports entertainment, consumer products, and experiences. As part of the deal, content from Dude Perfect will be available on Disney+, including material from their library of short-form videos. Dude Perfect will also create original content inspired by Disney events, kicking off with coverage of Super Bowl LXI, the 50th anniversary of Star Wars, and Marvel Studios’ Avengers: Doomsday.
Dude Perfect was established in 2009 by Tyler Toney, Coby Cotton, Cory Cotton, Garrett Hilbert, and Cody Jones while attending Texas A&M University. What began as a backyard trick shot video grew into a major media brand, now operating from an 80,000-square-foot studio in Frisco, Texas.
The deal builds on previous collaborations between Disney and Dude Perfect, including the popular video “Going to Every Disney Park in 75 Hours.” It also follows Disney’s recent deals with creators Dhar Mann and Like Nastya, as well as an agreement with TikTok to feature short-form content on Disney+.
The partnership comes as Dude Perfect continues to expand its business. In 2024, the group received a reported $100 million investment from Highmount Capital to grow its live events and product lines.
Disney officials said the partnership aligns with the company’s strategy of working with creators who bring their own audience and perspective to the brand.
“Disney has always been a place where great storytellers come to create, and Dude Perfect brings a distinctive voice and an inventive approach to everything they do,” said Disney’s Asad Ayaz.
Hilbert of Dude Perfect added, “We’ve been Disney kids forever... Disney taught us to go big and dream, and that has shaped everything we’ve built.”